Strategic Marketing

Strategic Marketing Course Description:

Length/Credits: 2 semesters – 2 credits
Open to: Grades 9, 10, 11, 12
Prerequisite: Principles of Business Management, Marketing Fundamentals Recommended

Strategic Marketing builds upon the foundations of marketing and applies the functions of marketing at an advanced level. Students will study the basic principles of consumer behavior and examine the application of theories from psychology, social psychology, and economics. The relationship between consumer behavior and marketing activities will be reviewed.