Marketing Fundamentals

Marketing Fundamentals Course Description:

Length/Credits: 2 semesters – 2 credits
Open to: Grades 9, 10, 11, 12
Prerequisite: Principles of Business Management

Marketing Fundamentals provides a basic introduction to the scope and importance of marketing in the global economy. Course topics include the seven functions of marketing: promotion, channel management, pricing, product/service management, market planning, marketing information management, and professional selling skills. Emphasis is marketing content but will involve use of oral and written communications, mathematical applications, problem-solving, and critical thinking skills through the development of an integrated marketing plan and other projects.